Videos and Phodeos:
What’s Driving the Surge in Motion Imaging

Consumer video sure ain't what it used to be. The category now includes numerous variations, ranging from full-length to short-form narratives, plus what could be called "phodeos": hybrids of photos and videos such as Boomerang clips, Instagram Stories and even the (now venerable) GIF animations. Due in large part to these new options that free consumers from the "one (huge) size fits all" straightjacket of the past, motion imaging is more popular now than ever.

Are we witnessing a bubble? Or will video/phodeo continue its rise in adoption to become a dominant format of visual expression, communication, and memory capture - even perhaps toppling the supremacy of the still image, i.e. photos?

To answer these and other questions that go to the heart of today's surge in user-generated videos, Videos and Phodeos: What's Driving the Surge in Motion Imaging, a new study by Suite 48 Analytics, takes a deep dive into the factors that drive today's video trends, delivering a must-read resource for any technology vendor in the consumer imaging space.

Based on an analysis of 74 video app, web and hardware solutions that are at the cutting edge of today's motion imaging revolution, the study provides an in-depth analysis of four key drivers:

Enhanced sharing and viewing platforms. Large advertising-supported social media networks are putting their considerable weight behind improving the ways they empower their users to create, share and view videos.

Improved and more diverse video capture devices. Many higher-end smartphones and digital cameras now support 4K @60 fps video capture. In addition, a growing range of other types of video-capture devices is coming to market that cater to a long tail of use cases.

More diverse formats. The expanding diversity of video and phodeo formats gives today's consumers many ways to visually express themselves, communicate, or capture their memories, thereby enabling them to select the option that best matches their purpose and their willingness to invest their time and money.

More diverse workflows. Innovative apps are coming to market that enable consumers to transform raw-captured content into must-keep and/or must-share formats, including tools to transform Photos/Videos to Video, Video to Photo, Video to (shorter) Video, and to pair Photos with Videos.

"While innovative developers have built versatile apps and other solutions that propel today's surge in video, videos are for many consumers still too hard to capture, edit, transform or share," according to Hans Hartman, principal author of the report. "Fortunately, thanks to the marketing appeal of user-generated videos for big brands, the need for better video tools is getting the attention of startups and their investors, as well as of the large social media networks, who are in a position to leverage their AI frameworks for video or phodeo use cases."


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The Multi User Site License version of the report is for guilt-free sharing with colleagues within your company.

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The 35-page Videos and Phodeos: What's Driving the Surge in Motion Imaging study contains the following chapters:

  • Introduction

  • Enhanced Sharing and Viewing Platforms

  • Improved Video Capture

  • Proliferating Formats

  • Proliferating Workflows

  • Takeaways

  • Product Index

Publication date: 
September 2018

To download the complementary intro chapter, table of contents and list of 74 products covered in this report, please register below.

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